Magic: The Gathering Tops $600 Million in a Single Quarter for the First Time

Magic: The Gathering just had its biggest quarter on record. Hasbro's Q3 2026 earnings release, filed with the SEC on October 20, 2026, shows the brand surpassed $600 million in quarterly revenue for the first time, hitting $616.1 million, up 34% from $459.4 million in the same quarter last year.

The numbers, as filed

Hasbro's own Q3 2026 earnings exhibit credits the jump to two releases: The Hobbit, which came out August 14, 2026, and Reality Fracture, which came out October 2, 2026. The filing names both sets as growth drivers without breaking out how much each contributed individually.

Magic's 34% growth ran well ahead of the rest of Hasbro's business. The company's Wizards and Digital Gaming segment, which houses Magic and D&D, grew 31% overall, and Hasbro's total net revenue for the quarter came in at $1,595.3 million, up 15% from $1,387.5 million a year earlier.

What it means for the shelf

A number like this says the format and the brand are healthy heading into a crossover-heavy 2027 slate. It doesn't tell you what any specific card is worth. For that, our pricing posts go card by card, with an as-of date attached to every number.

Mark your calendar

• Filed: October 20, 2026 (Hasbro Q3 2026 earnings, SEC Form 8-K)
• Magic revenue, Q3 2026: $616.1 million (vs. $459.4 million in Q3 2025), up 34%
• Wizards and Digital Gaming segment: up 31%
• Hasbro total net revenue, Q3 2026: $1,595.3 million (vs. $1,387.5 million in Q3 2025), up 15%
• Named growth drivers: The Hobbit (August 14, 2026) and Reality Fracture (October 2, 2026)

One of those two drivers is already on our shelf: we're carrying The Hobbit singles today, including Smaug, Wicked Worm at $1.13, as of October 29, 2026.

Sources

• Hasbro, Inc. Q3 2026 Earnings Release (Form 8-K) (Hasbro, Inc. / SEC)

Filed by the Harlequins Market newsroom.